This is a Northern Ireland safety ad... which will shock you as much at it did me !
Why won’t the Westminster government allow road safety ads like this to be shown? Northern Ireland have always been good at producing hard hitting road safety adverts.
TV rules say it can only be shown after 9pm but its had nearly one and a quarter million hits on You Tube.
That's one and a quarter million people who will hopefully think twice about their speed.
It's shocking, but it brings it home to you why you should not speed which is the main reason for watching it.